Configure, price and order online — from any product, at any complexity. Every confirmed order arrives with BOM, CAD drawings and ERP sync already done. No back-and-forth. No manual handover.
Standard platforms like Shopify were built for fixed SKUs. A webshop for engineer-to-order products handles configuration rules, dimension ranges, valid combinations and live pricing — things retail software simply can't do.
Learn how CPQ works →The difference isn't a feature gap. It's a fundamentally different product category — and a different class of software to sell it.
Already have a working webshop? You don't need to replace it. Talk to us about what's missing →
A PIM from one company, a configurator from another, a webshop from a third — each with its own contract, its own integration and its own way of breaking. Wabric is the full stack, built to work together from day one.
All three read from the same product data. Change a spec once — the configurator, the webshop and the partner portal all reflect it instantly. How PIM powers everything →
The storefront. The configurator. The product data behind it. All three have to work — and all three are built in.
Most manufacturers sell a mix: standard stock items like accessories or spare parts, and custom-configured systems that need dimensions and options before they can be priced. Wabric handles both in the same storefront with no workarounds.
The moment a customer confirms their order, Wabric has already produced every file engineering needs. No queue. No waiting. No re-entry.
If your product specs live in Excel, email threads or someone's head, every quote is a risk. Wabric gives your product data a proper home — one place where specs, rules, prices and variants are maintained, and everything else reads from it automatically.
Every industry has its own configuration logic. Wabric is built to encode yours — whatever the product complexity.
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Customers configure dimensions, materials, hardware and RAL colour. Live price, auto-BOM and production drawing on confirmation.
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Configure span, height, post spacing, material and finish. Valid combinations only — invalid specs are blocked before submission.
See it →
Select room size, acoustic spec, glazing, ventilation and finish. Configuration and quote generated in one click — ready for the factory.
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Customers configure their roof type, solar panel layout and RAL colour — then get an investment return estimate and a structured price request, all without calling sales.
See it →Three manufacturers. Three different products. All of them selling online in ways that didn't seem possible before.
"We now generate accurate quotes in hours instead of days — and every order comes in ready for production."
"Wabric CPQ now generates 80% of our leads — customers configure their own solar roof and submit ready-to-build enquiries."
"Wenture's avant-garde PIM system, and a robust self-service sales platform have been instrumental in refining our sales trajectory."
Standard e-commerce platforms were designed for retail. Wabric Webshop is the purpose-built Shopify alternative for manufacturers selling engineered products.
| Wabric | Shopify | WooCommerce | |
|---|---|---|---|
| 3D product configurator with engineering rules | ✓ Built in — purpose-built for manufacturing | ~ Via third-party apps — extra cost, custom setup required | ~ Via plugins — no native rules engine for manufacturing logic |
| Live pricing from dimensions and options | ✓ Updates on every selection | ✗ Fixed variants only | ~ Breaks on complex logic |
| Auto-generated BOM & production files | ✓ PDF, DXF, BIM on every order | ✗ No manufacturing output | ✗ No manufacturing output |
| ERP integration (SAP, Odoo, Directo) | ✓ Native connectors included | ~ Third-party apps, extra cost | ~ Plugins vary by ERP |
| Hybrid Catalog (standard + configurable) | ✓ Both in one cart, one checkout | ~ Standard products only natively | ~ Standard products only natively |
| B2B account-specific pricing tiers | ✓ Per-account and per-group | ~ Shopify Plus only (expensive) | ~ Plugin required |
Based on publicly available product documentation as of 2025.
Your product logic gets encoded once — then every quote runs automatically from it.
Right now, every quote requires someone who knows the product well enough to price it correctly. With Wabric, you encode that knowledge once — dimensions, valid combinations, pricing rules, dependent options. From that point, your customers or sales team configure the product themselves, get an accurate price instantly, and the confirmed order generates the BOM, drawings and production files automatically. No engineer involved. No back-and-forth. The first call is about mapping your current process and figuring out what needs to be encoded — we do that together.
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No sales script. No pressure. If we're not the right fit, we'll tell you.